SAN DIEGO, May 19 —The Players Company (TPC) has announced an expanded partnership and investment in Plain Sight, advancing its mission to champion athlete-driven innovation and venture capital. This collaboration marks a shared commitment to reshaping the future of event capital, sponsorship access, and business ownership across the sports and technology industries.
Through this deepened partnership, TPC amplifies its involvement with Plain Sight, an established platform that connects athletes, growth-stage founders, and venture capitalists through curated events like the Sports, Tech, and Venture Summits. Together, TPC and Plain Sight will unlock new opportunities for athlete-led innovation, expand access to sponsorships, and drive long-term wealth creation at the intersection of sports, culture, and technology.
“We’re excited to invest in and continue partnering with Plain Sight,” said Tom Zheng, Co-Founder and CEO of The Player’s Company. “They’ve been a great event operator, and we’re excited to continue to bring our Sports and Venture Summit to new markets. Together, we’ll continue to highlight athletes as entrepreneurs and the importance of financial identity.”
With TPC’s continued support, Plain Sight is accelerating its transformation of event sponsorships, ticketing, and networking by helping creators access upfront capital and connecting brands with curated, elevated opportunities. Through initiatives like Sports, Tech, and Venture Summits, Plain Sight is expanding new pipelines, empowering a new generation of leaders at the intersection of sports, culture, and technology.
“The Plain Sight Team is extremely grateful to have The Players Company invested in our long-term success. In just a short amount of time, the partnership with them has already had tremendous impact on our business and created uncommon collisions for the communities we serve.” James Chapman CEO of Plain Sight. As the businesses of sports and entrepreneurship continue to evolve, TPC and Plain Sight are committed to building an ecosystem that empowers today’s athletes and founders to become tomorrow’s business leaders and drivers of innovation.
ABOUT THE PLAYERS COMPANY
Founded by Sheldon Day, Richard Sherman, and Tom Zheng, The Players Company is an athlete-founded
collective of professional athletes, accredited investors, and entrepreneurs dedicated to empowering individuals
through financial education, exclusive investment opportunities, and partnerships. While focused on helping
athletes build and maintain wealth, we recognize that financial literacy is a broader community challenge.
Through educational programs, events, and a vast network of opportunities, we aim to create lasting, positive
change for athletes and the communities they represent.
ABOUT PLAIN SIGHT
Plain Sight is a leading ticketing and sponsorship platform designed to empower professionals to make
informed decisions about events. With a focus on streamlining the sponsorship process for brands, Plain Sight
connects them with world-class events that perfectly align with their target audience, budget, and
expectations. By leveraging a user-friendly platform, Plain Sight simplifies the process of finding and securing
sponsorships, ensuring a mutually beneficial experience for both brands and event organizers.
CONTACT:
Mia Foley
PR Coordinator
mia@theplayerscompany.co
The Game Plan
by The Players Company
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