THE PLAYERS COMPANY ACQUIRES MINORITY STAKE, PARTNERS WITH JORDAN SPORTS GROUP TO EMPOWER AND DRIVE FINANCIAL SUCCESS FOR NIL ATHLETES
New Joint Venture to financially empower college athletes and to secure college naming rights deals for historic universities and their stadiums
BOSTON & SAN DIEGO March 12, 2025 — Today, The Players Company (TPC), a collective of over 1,000 professional athletes, entrepreneurs, and accredited investors dedicated to empowering these constituencies to achieve their full financial potential, is announcing a strategic partnership and minority stake acquisition in Jordan Sports Group (JSG). Jordan Sports Group is an agency supporting college athletes navigating the complex Name, Image, and Likeness (NIL) landscape by providing advocacy, representation, and legal resources to help make informed decisions. This partnership and acquisition reinforces both organizations’ commitment to supporting athletes, both at the collegiate and professional levels, through financial empowerment, exclusive networking, and long-term wealth-building opportunities.
“For too long, NIL deals have been controlled by non-athletes with outside interests who have little regard for the athlete’s financial well-being,” said Sheldon Day, Washington Commanders Defensive End and Co-Founder of The Player’s Company. “It’s time for athletes to surround themselves with actual professionals who care about them as people—not just in securing deals, but in learning how to leverage and maximize them for lifelong financial success.”
The NIL landscape is constantly evolving, offering many collegiate athletes the opportunity to achieve financial freedom even before they graduate. While NIL students are earning at unprecedented levels, they often lack the guidance to turn short-term gains into lasting generational wealth. This collaboration combines The Players Company’s expertise in athlete-focused wealth-building and financial education initiatives with Jordan Sports Group’s deep understanding of the NIL market, bringing these critical resources to athletes at a pivotal moment in their careers. Through this partnership, TPC and JSG will launch a joint corporate sponsorship division—facilitating brand endorsements, business ventures, and long-term wealth-building opportunities for both universities/colleges and athletes alike.
“We’re excited to be able to expand our organization into the collegiate market and not just help empower younger athletes but also help colleges build additional revenue streams at a critical time in college sports” Tom Zheng, Co-Founder and CEO of The Player’s Company.
JSG is at the forefront of NIL advocacy, providing athletes with the representation, guidance, and business insight needed to navigate the evolving collegiate sports landscape. By uniting with JSG as a cornerstone of its athlete-focused initiatives, TPC is expanding its mission to help collegiate athletes not only capitalize on NIL opportunities today but also build sustainable revenue streams, develop business acumen, and prepare for financial success—whether they pursue a long-term career in sports or transition into other areas such as business and entrepreneurship.
“Over the past year, several companies have approached our agency with partnership and acquisition opportunities. At JSG, we have been deliberate in our approach, prioritizing the foundational pillars of education, professionalism, and relationships as we grow,” said Miles Jordan, CEO & Founder of Jordan Sports Group. “From our first discussions with TPC, it was clear that they share these core values. This partnership will strengthen our resources, expand opportunities for those we represent, and immediately accelerate the growth of our professional sports division. Additionally, it positions us as industry leaders in the emerging market of college stadium naming rights—a long-overlooked revenue stream.”
Together, Jordan Sports Group and The Player’s Company will empower, educate, and help both athletes and colleges create diverse revenue streams, ensuring college players maximize their earning potential while building a pathway to generational wealth. This initiative will serve as a key driver in shaping the new income-driven era of college sports, cementing TPC and JSG as leaders in athlete financial empowerment, contract negotiation, and collegiate naming rights.
As the NIL era continues to reshape collegiate athletics, The Players Company and Jordan Sports Group are setting a new standard for athlete empowerment, ensuring that today’s players can become tomorrow’s leaders—both in sports and in business.
ABOUT THE PLAYERS COMPANY
Founded by Sheldon Day, Richard Sherman, and Tom Zheng, The Players Company is an athlete-founded collective of professional athletes, accredited investors, and entrepreneurs dedicated to empowering individuals through financial education, exclusive investment opportunities, and partnerships. While focused on helping athletes build and maintain wealth, we recognize that financial literacy is a broader community challenge. Through educational programs, events, and a vast network of opportunities, we aim to create lasting, positive change for athletes and the communities they represent.
ABOUT JORDAN SPORTS GROUP
Jordan Sports Group is dedicated to empowering athletes in the evolving NIL landscape. They provide advocacy, education, and resources to help athletes make informed decisions and maximize their opportunities. With a focus on strong, lasting relationships, we offer mentorship and unwavering support to ensure success both on and off the field. Their vision is to set the standard in NIL representation, equipping athletes with the tools to thrive through a culture of education and empowerment.
CONTACT:
Mia Foley
PR Coordinator
mia@theplayerscompany.co
The Game Plan
by The Players Company
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