Investments

Xset

XSET is the fastest-growing lifestyle brand and gaming media company, reaching 3 billion gamers worldwide. We live at the intersection of gaming, sports, music, art, fashion, and entertainment, with diversified revenue streams around content, commerce, and events as well as B2B2C services for consumer brands and sports teams desperate to reach our gaming audience.

Traction
GMV revenue has grown 420% from $1.5M in 2021 to $8M in 2023 on track to reach $14M in 2024 and accelerate to $21M in 2025.
Raise
$500k
Eterneva
Eterneva celebrates the lives of people & pets by making diamonds from ashes/hair. They’ve built the first modern brand in the $20B funeral industry that’s resonating with younger generations with nearly 2M followers on TikTok and 300M+ organic video views across social platforms.
Traction
Sold $35M Since Inception, Honoring 4k Remarkable Lives
Raise
$500k
TPC x mogul Single Family estate fund I
Nickelytics is revolutionizing outdoor advertising with tech-driven solutions, leveraging data to connect brands with audiences like never before. In a $47.52B market, our platform stands out with its precision and scalability.
Traction

$9.2mm raised | 5,000+ investors | 18.8% platform IRR

Raise
$5M
plain sight
Plain Sight will soon be the #1 source for event creators to get paid from sponsorships, ticketing, and capital advances. In the $412B global corporate events market, our platform stands out by providing unparalleled services and consumer data insights.
Traction

A profitable business that has generated $500k in revenue from matching event creators with 25+ brand sponsors including Cadillac, AWS, Zendesk, and J.P. Morgan.

Raise
$300k
Trident Coffee

Trident Coffee is a pioneering craft coffee brand that infuses every brew with a spirit of adventure and a commitment to health. Our unique cold brews, enhanced with natural nootropics and organic ingredients, are designed to energize and inspire. 

Traction

Trident Coffee has experienced substantial growth, achieving a 64% increase in year-over-year revenue. 

Raise
$600k
Athlete Studio
Athlete Studio is building AI-powered eCommerce software for the next generation of athletes and influencers. It supports hundreds of sports agencies and professional athletes with automated solutions for design, marketing, and eCommerce. Athlete Studio’s goal is to reach $100MM GMV and 10,000 clients in the next 3 years.
Traction

125% GMV growth from Q1 2023($130,216) to Q1 2024 ($293,217)

Raise
$250k
Nickelytics
Nickelytics is revolutionizing outdoor advertising with tech-driven solutions, leveraging data to connect brands with audiences like never before. In a $47.52B market, our platform stands out with its precision and scalability.
Traction

We’ve helped top brands like Nationwide, Regal, Caesars, and more make lasting impressions

Raise
$1M

THE GAME PLAN

BY THE PLAYERS COMPANY

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