Players Day Off Returns with a Fresh Season of Authentic Athlete Conversations

Hosted by Darnell Smith, the interview series offers an inside look at the people behind the game. August 18, 2026 — Players Day Off, the athlete interview series hosted by Darnell Smith, returns on August 19th with a renewed focus on the stories, experiences, and journeys that shape athletes beyond the game. Each episode features […]
The Players Company Celebrated a Slam Dunk Experience at Hoops & Icons During NBA All-Star Weekend

A Week of Sports, Financial Empowerment, & Community Impact Unites Athletes, Entrepreneurs, and Fans LOS ANGELES, Feb 12 — The Players Company (TPC) is thrilled to announce the success of its NBA All-Star Weekend events. This unique celebration united athletes, investors, entrepreneurs, and fans for a week of empowerment, education, and entertainment. Hoops & Icons […]
HIGHLIGHT – WNBA ALL-STARS 2025
The Players Company Invests in Plain Sight to Revolutionize Sponsorship and Events

SAN DIEGO, May 19 —The Players Company (TPC) has announced an expanded partnership and investment in Plain Sight, advancing its mission to champion athlete-driven innovation and venture capital. This collaboration marks a shared commitment to reshaping the future of event capital, sponsorship access, and business ownership across the sports and technology industries. Through this deepened […]
THE PLAYERS COMPANY ACQUIRES MINORITY STAKE, PARTNERS WITH JORDAN SPORTS GROUP TO EMPOWER AND DRIVE FINANCIAL SUCCESS FOR NIL ATHLETES

New Joint Venture to financially empower college athletes and to secure college naming rights deals for historic universities and their stadiums